We needed to ensure our customer could understand our brand values in a palatable and simple way. Being a French company it was not an easy task. Fiona is able to understand the message we want to pass on to our clientele and to express it with ease and power whilst making it attractive to the local audience. Fiona was engaged to re-write the copy of all our Australia & New Zealand collateral and has been creating and running our social media campaigns.
— Gregory LeFevre | Oceania Manager, Serge Ferrari (June 2019)
Fi at Dusty Cowgirl has been running our UK Social Media channels for Australian craft beer brand Little Creatures during 2018.
Her knowledge, commitment and passion for our product is very very impressive, I can’t recommend Dusty Cowgirl enough.

Probably the most impressive thing is that Fi is 11,000 miles from the UK marketplace in Adelaide. All the content she creates is both relevant to the UK craft beer market and has the Little Creatures brand identity at heart.

Thank you for all your help Fi!
— Chris Beaver | On-Trade Retail/ Wholesale Channel Controller- UK & Market Manager- Europe at Lion (November 2018)
Fiona and I worked collaboratively together on producing content for website articles and eDMs on Little World Brands for Lion. Fiona was a pleasure to work with, very helpful, and fast to turn things around accurately and efficiently making my life a whole lot easier. I hope Fiona and I cross paths professionally again.
— Adam Sylwestrowicz | Digital Producer / Creative Project Manager at The Works Sydney (August 2017)
Fiona rebranded my fashion label giving it a very professional image and as a result my business has grown from strength to strength. Her work included designing business cards, garment labels, gift vouchers and website logos. She is wonderful to work with, and considered all my ideas and views . She also helped with writing up a piece about my business for my website. What an incredibly talented lady. I would highly recommend her for any graphic / copy writing assignments
— Shannon Blyth | Designer/Owner at Limecrush , Fashion lecturer at TAFE SA (January 2017)
Fi is the best Graphic Designer I have worked with. She is incredibly quick and responsive with all requests, and always does a great job. She truly understands our brand and is able to design artwork and write copy to fit the brand personality perfectly. Fi is a true asset to our team
— Rebecca Evens | Former Little Creatures Brewing Brand Manager (2015- 2017)
I have worked with Fiona on numerous design and copy writing projects for Little Creatures, White Rabbit and Furphy. On each project, she was able to quickly dissect a brief or work within very ambiguous guidelines to produce creative that was on brand and captured our distinctive tone of voice. Fiona’s friendly and professional manner makes her a pleasure to work with and I would highly recommend her.
— Lorna Stephen | Former Little Creatures, White Rabbit & Furphy Brand Manager (2014 - 2015)
I was lucky that when I came onboard at the CBIA (Craft Brewing Industry Association) Fiona was already involved with the organisation. She was responsible for the CBIA logo and subsequently the whatiscraftbeer.com.au logo, the Australian Craft Brewers Conference logo and various other design elements that we have required. Fiona is great to work with. She was able to interpret some very non-artistic directions into designs that have served the association wonderfully well. No request was ever to hard. I’d have no hesitation in recommending her to others.
— Christopher McNamara | Head of Member Services & Operations & Company Secretary at Independent Brewers Assoc. (November 2014)
Strong Productions is a video production company based in Melbourne. We engaged Fiona from Dusty Cowgirl Designs to take some still portrait shots for use in our business marketing – primarily for the company website and social media activities.

We didn’t want the usual head and shoulder shots set against a flat background. We wanted photos that reflected the personalities of not only the people, but the culture of our business. Fiona delivered for us. We appreciated her shoot style. She made us feel comfortable and not self-conscious. She provided clear direction whilst shooting, meaning the session didn’t take long at all (important when you run a busy business!).

The images captured were professional and natural - not staged – just as we’d asked for and we’ve received a great deal of positive feedback from clients and suppliers as a result.

I’d recommend Fiona Sproles / Dusty Cowgirl Designs to any organisation searching for a photographer that’s easy to work with, captures natural images and delivers a professional product.
— Tracey Strong | Principal, Strong Productions (December 2012)
Fiona at Dusty Cowgirl is the sort of designer you want doing work for you - thoroughly professional and creative. Not only is the work clean, considered and with a level of sophistication, there is also attention to detail and files are always production ready. A godsend when working with corporate guidelines and tight production schedules...and she has a cracking sense of humour. What more could you ask for?
— Wendy Bayliss | Bayliss Design & Illustration (December 2010)
All the superlatives apply to Fiona. She is intelligent, creative, organised, thorough, has that rare thing called integrity and is extremely generous with her time and skills. She is absolutely professional, meeting every challenge, going beyond what is asked for. She is forward thinking, committed and resourceful. As our AGIdeas representative and power behind the graduate exhibition, she showed very clearly what she is capable of. I recommend her personally and professionally. She is unique and any employer would be thrilled with her on their team.
— Jan Henry Jones | Commercial Manager, RMIT (October 2010)